Law Firm Marketing Plan Workshop

Do you find you may have relied a bit too much on the "if I build it, they will come" approach to law firm marketing?  Join us for this interactive workshop and you will not only learn about how to build a comprehensive marketing plan – you’ll actually do it!

We will cover the components of a strong law firm marketing plan, including explanation, drafting, and discussion. Specific topics include:

Fundamentals

• Traditional Advertising
• Television
• Radio
• Print
• Outdoor

Web Infrastructure

• Website
• Blogging
• Social Media (Facebook, Twitter)
• Pay Per Click
• Organic Search Engine Optimization (SEO)

Relationship Management (Getting More Referrals from More People in Less Time)

• Building New Relationships
• Maintaining Existing Relationships
• Reviving Past Relationships

Public Relations

• Writing
• Speaking
• Volunteering
• Promoting

Attention Law Students- The MBA is offering you this program FREE OF CHARGE